ДЕЛОВОЙ ФРАНЧАЙЗИНГ / Business Format Franchising
Франчайзинг, при котором предоставляется право на организацию предприятия с профилем деятельности и названием франчайзера. В широком смысле включает не только товар, услугу и торговую марку, но и всю структуру самого бизнеса. Иногда считается собственно франчайзингом и подразделяется далее на сбытовой, производственный и сервисный.

СЕРВИСНЫЙ ФРАНЧАЙЗИНГ / Service Franchising
Вид франчайзинга, при котором предоставляется право заниматься определенным видом деятельности, как правило, предоставлять услуги.

ПРОИЗВОДСТВЕННЫЙ ФРАНЧАЙЗИНГ / Manufacturing Franchising
Вид франчайзинга, при котором предоставляется право производить и продавать продукцию из сырья и материалов, закупленных у франчайзера.

СБЫТОВОЙ ФРАНЧАЙЗИНГ (Товарный) / Product Distribution Franchising
Вид франчайзинга, при котором предоставляется право на продажу товара в том виде, в котором он был произведен франчайзером.

ПРЯМОЙ ФРАНЧАЙЗИНГ / Direct-unit Franchising
Метод франчайзинга, при котором франчайзер заключает соглашение непосредственно с отдельными франчайзи на управление одной точкой.

РАСШИРЕННЫЙ ФРАНЧАЙЗИНГ / Multi-unit Franchising
Франчайзинг, при котором франчайзи может управлять любым числом франчайзинговых точек

ФРАНШИЗА ДЛЯ САМОЗАНЯТОСТИ / Job Franchise
Франшиза, которая предусматривает ее исполнение одним лицом - непосредственно франчайзи и, возможно, членами его семьи. Как правило, имеет низкую стоимость. Например, уборка квартир

ЧАСТИЧНЫЙ ФРАНЧАЙЗИНГ / Fractional Franchising
Освоение на основе франчайзинга дополнительных видов деятельности, хорошо сочетающихся с основными.

ГЕНЕРАЛЬНЫЙ ФРАНЧАЙЗИНГ (МАСТЕР, СУБФРАНЧАЙЗИНГ) / Master Franchising (Subfranchising)
Вид франчайзинга, по которому франчайзер предоставляет мастер франчайзи исключительное право на определенной территории как самостоятельно открывать франчайзинговые точки, так и предоставлять право эксплуатации франшизы. То есть он фактически становится франчайзером на его территории

ИСКЛЮЧИТЕЛЬНЫЙ ФРАНЧАЙЗИНГ / Exclusive Franchise
Франшиза, согласно которой франчайзи получает эксклюзивные (монопольные) права на эксплуатацию франшизы на определенной территории.

МЕЖДУНАРОДНЫЙ ФРАНЧАЙЗИНГ / International franchising
Вид франчайзинга, при котором субъекты франчайзинга находятся в разных странах.

МЯГКИЙ ФРАНЧАЙЗИНГ / Soft Franchising
Франчайзинг, в котором отсутствует первоначальный платеж.

 


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